Choosing the Best Dog Food

Browse any grocery store or pet food store to buy Dog Food and you will agree that trying to decide on what is best for your dog is an exhausting task. Scanning the shelves of products available, you are bombarded by foods extolling different health benefits as well as a huge range of prices. The pet food industry is a multi-billion dollar industry and pet food manufacturers are eagerly marketing for every dollar. Not only are they marketing us to death, but also developing new products to put in front of us. Those products include “dry”, “canned”, “semi-moist” and health targeted products such as “senior”, “premium” and “gourmet.

So which food is best for your dog? Finding that out takes time and research. The truth is, the best dog food is the one that meets your dog’s nutritional requirements, which vary based upon the dog’s age, breed, body weight, genetics, and amount of activity… and one that fits within your budget. It is definitely worth consulting a veterinarian to get the best advice and nutrition plan for your dog. But for those of you that want to take matters in your own hands, you will find detailed below the most important things you will need to know.

Dog Food Labels

Susan Powter comes to mind when thinking about food labels. Remember this iconic infomercial star with the coined phrase “Stop the Insanity”? Her gospel about nutrition and the importance of studying the ingredients on the side of the packaging to distinguish the various elements and how each plays its role in overall nutrition, was novel at that time. It seems that this was the beginning of the mass movement to better nutrition, label reading and choosing products more carefully.

With all the recent pet food recalls, millions of dog owners have extended this scrutiny to selecting a dog food. But we can’t pull from the Susan Powter gospel for this, because dog foods are manufactured under a series of different standards and regulations, put forth by the AAFCO ( The Association of American Feed Control Officials ). There are special labeling requirements that require all dog foods to have certain information on the label. So, in order that we can all make a proper choice for our dogs, we must know how to read and understand the dog food label.

The AAFCO puts out an official publication, on a yearly basis, detailing special requirements for dog food. Among all the different requirements, they request all dog food manufacturers to adhere to label regulations and must include on the package the following:

# Product Name
# Guaranteed Analysis
# Nutritional Adequacy Statement
# Feeding Directions

The Name Game

When shopping for dog food, what is the first thing you look at? The product name, of course. We’ve all walked down the pet food aisle and seen the product names jump out as us…calling us. Displayed in bold type and fancy fonts such descriptions as “With Chicken”, “All Life Stages”, “Duck Entree”, “95% Beef”, “Natural Dog Food”. But what do these descriptions really mean? Is it just fancy marketing? The AAFCO has set forth rules that dictate how ingredients can be used in a product name.

95% Rule

# Applies to most canned dog food that consists mostly of meat, poultry or fish.
# Specifies that at least 95% of the dog food must be the named ingredient on the label, not counting water and preservatives added for processing.
# Counting water, the product must still consist of 70% of the product.
# If the name consists of a combination of ingredients, the two combined must equal 95%.
# The rule only applies to ingredients of animal origin, so grains and vegetables cannot be used as part of the 95% rule. So if the product name was “Beef and Brown Rice”, the product would still have to consist of 95% beef.

25% or “Dinner” Rule

# This rule applies to many canned as well as dry dog foods.
# If the named ingredient, or a combination of ingredients, found on the label consists of 25% of the weight (but less than 95%) excluding water for sufficient processing.
# The name must include a descriptive term, such as “Dinner”, “Platter”, “Entree”, or “Formula”.
# If more than one ingredient is in the name, they must both total 25% combined, with each named ingredient equalling or exceeding 3%.

3% or “With” Rule

# Originally, this rule was intended to apply only to ingredients highlighted on the package, outside of the product name.
# It allows manufacturers to highlight minor ingredients.
# The ingredient must have at least 3% added.
# The rule now allows manufacturers to use the term “With” in the product name.

Be careful when reading the dog food label because “Beef Dog Food” and “Dog Food with Beef” are not the same. The first must have 95% beef, whereas the latter only needs 3%.

Flavor Rule

# A percentage of any one ingredient isn’t required.
# The word “Flavor” must appear on the label in the same font size and color as the ingredient name.
# The flavor might be the corresponding ingredient, but more often than not, it’s another substance such as “meal”, “by-product”, a “stock” or a “broth”.

Guaranteed Analysis

The guaranteed analysis is the next component that needs to be on a dog food label. It serves as a general guide as to what the percentages of the main nutrients and other items are in the total makeup of the product. At the bare minimum, the guaranteed analysis must consist of the following:

# Minimum Percentage of Protein
# Minimum Percentage of Fat
# Maximum Percentage of Fiber
# Maximum Percentage of Moisture

Go ahead and look at your label at this point. See it there? Good. Now, if you have a can of dog food and a package of dry dog food at your disposal, take a look at both labels. After careful analysis you might want to ask, “Hey Michael, I notice when looking at both labels that the dry dog food has way more nutrients. I thought canned food had way more protein…what gives?”

Keep this in mind, as I have noticed this as well, that the amounts of protein and other nutrients stated on the labels appear to be less for canned versus dry, but looks are deceiving. The reason? Differences in moisture content. Canned dog food, on average, consists of 75% water, while dry dog food contains about 10%. So to make a true comparison of the nutrient levels, we need to put both types on the same playing field. To do this, we will be converting both products to dry matter.

To convert the nutrients, we need to dust off our calculators that we last used in high school, in order to perform a little math. (And you said to your math teacher, “I’ll never use this in the real world!”), But I digress. Here’s the formula we will be using: % Guarantee divided by % Dry Matter multiplied by 100

Example In one corner, we have a canned dog food that has a guaranteed analysis consisting of 9% protein, 6% fat, 1.5% fiber and 78% moisture. In the other corner, we have a dry dog food that has a guaranteed analysis consisting of 24% protein, 14.5% fat, 4% fiber and 10% moisture.

# Dry matter of canned: 100 – 78 = 22
# Dry matter of dry: 100 – 10 = 90
# Now we can do our calculations

Canned Dog Food

# Protein: 9 / 22 x 100 = 40.9%
# Fat: 6 / 22 x 100 = 27%
# Fiber: 1.5 / 22 x 100 = 6.8%

Dry Dog Food

# Protein: 24 / 90 x 100 = 26.6%
# Fat: 14.5 / 90 x 100 = 16.1%
# Fiber: 4 / 90 x 100 = 4.4%

So after were done, do you notice the protein? The canned dog food actually has 14% more protein.

Nutritional Adequacy Statement

You’ve seen it on the labels…”Complete”, “Balanced”, “For All Lifestages”, among others. But how are these claims substantiated? What rules are in place to regulate such verbage? The answer is set forth, once again, by the AAFCO.

The Nutritional Adequacy Statement is required and is one of the most important aspects of a dog food label. This statement assures us that a product meets all of a dog’s nutritional requirements. So how is a dog food substantiated for nutritional adequacy? They must use one of two ways:

Calculations

# The method whereby the dog food contains ingredients formulated to provide levels of nutrients that meet an established profile
# Calculations estimate the amount of nutrients either by an average nutrient content of ingredients or results of laboratory tests using standard chemical analysis.
# If it meets the profile set by the AAFCO, the label will carry a statement as follows: “(Name of product) is formulated to meet the nutritional levels established by the AAFCO (Dog) Food Nutrient Profiles for (specific life stage).”

Feeding Trials

# The product (or a similar product made by the same company) has been tested in dogs under strict guidelines and found to provide proper nutrition
# If it meets the profile set by the AAFCO, the label will carry a statement as follows: “Animal feeding tests using AAFCO procedures substantiate that (name of product) provides complete and balanced nutrition for (specific life stage).”

The Nutritional Adequacy Statement will also include a statement about which life stage(s) the dog food is suitable for. Two profiles are used. Below is a definition of each and additional information about other profiles:

# Growth/Lactation – A product intended for growing puppies, for pregnant dogs or lactating females.
# Maintenance – Suitable for any adult, non-reproducing dog of normal activity level, but may not be sufficient for a growing, reproducing, or hard working dog.
# Terms like “Senior” or “Formulated for Large Breed Adults” means the dog food meets the requirements for the Maintenance profile, but nothing more.
# A product that doesn’t fit within the two profiles above must state that “This product is intended for intermittent or supplemental feeding,” except if it is conspicuously identified as a snack or treat.

Feeding Guidelines

Feeding guidelines are very broad, to say the least. At a minimum, they should include instruction like “Feed ___ Cups Per ___ Pounds.” But keep in mind that these instructions are very rough estimates. Most people feed their dogs way too much. In fact, 25% of all dog’s are overweight…causing problems such as:

# Diabetes
# Arthritis
# Heart and Liver Problems
# Bladder Cancer

You should treat the guidelines as a place to start. Talk with your veterinarian about your dog food and how much to feed. They understand that nutritional requirements vary and, by knowing your dog, they will be able to recommend a feeding schedule based upon several factors including:

# Age
# Body Weight
# Breed
# Genetics
# Activity Level

About the Author

Organic Dog Food
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Cute Girl EATS Dog Food! (10.28.09 – Day 181)

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1986 Comic Debuts $19.99 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Watchmen, X-Factor, Booster Gold, Hawkman, Blue Beetle, Justice, Strikeforce: Morituri, Psi-Force, Star Brand, Secret Origins, Omaha the Cat Dancer, Dylan Dog, Rip in Time, Masters of the Universe, Dp7, Legends, Zoids, Nightmask, Karmatron, the Puma Blues, the Enchanted Apples of Oz, the ‘nam, Elektra: Assassin, Aristocratic Xtraterrestrial Time-Traveling Thieves, the Punisher, Dakota North, ‘mazing Man, Legionnaires 3, Mark Hazzard: Merc, Elric, Spitfire, Dice Man, Kickers, Inc., Classic X-Men, Angel Love, Dark Horse Presents, Jim, Hamster Vice, Lords of the Ultra-Realm, Metalzoic, Jonny Quest, Wonder Woman. Excerpt: ‘Mazing Man ‘ Mazing Man is the title character of a comic book series created by Bob Rozakis and Stephen DeStefano and published by DC Comics . The series ran for twelve issues in 1986, with additional special issues in 1987, 1988, and 1990. In addition, ‘Mazing Man had an origin story in Secret Origins #16, and an original one-page story that appeared in an ad in Comic Buyer’s Guide . Series overview The ‘Mazing Man series depicted the misadventures of Sigfried Horatio Hunch III , a benignly deranged little man in Queens , New York who dresses in a homemade costume and performs deeds like unclogging drains and watching out for local children. Viewed as a kook by his neighbors, he saved a child from being hit by a truck in the first issue, earning him some respect and notoriety, not to mention a steady stream of appreciation (and food) from the mother in subsequent issues. “‘Maze” tends to sing Simon and Garfunkel songs when struck on the head. Hunch is a millionaire, having won first place in a magazine subscription company’s sweepstakes. After winning the prize, he felt obligated to subscribe to all of the company’s magazines. As a result, he

1997 Economic Census. Manufacturing. Industry Series. Dog and Cat Food Manufacturing $15.18 New – OCLC Number: 51948100 Excerpt: …V Represents less than 50 vehicles or. 05 SOURCES FOR MORE INFORMATION percent. More information about the scope, coverage, classifica-X Not applicable. tion system, data items, and publications for each of the Y Disclosure withheld because of insufficient economic censuses and related surveys is published in the coverage of merchandise lines. Guide to the 1997 Economic Census and Related Statistics Z Less than half the unit shown. at www.census.gov / econ

1997 Economic Census. Manufacturing. Industry Series. Dog and Cat Food Manufacturing $15.18 Used – OCLC Number: 51948100 Excerpt: … V Represents less than 50 vehicles or. 05 SOURCES FOR MORE INFORMATION percent. More information about the scope, coverage, classifica-X Not applicable. tion system, data items, and publications for each of the Y Disclosure withheld because of insufficient economic censuses and related surveys is published in the coverage of merchandise lines. Guide to the 1997 Economic Census and Related Statistics Z Less than half the unit shown. at www.census.gov / ec

1997 Economic Census. Manufacturing. Industry Series. Dog and Cat Food Manufacturing $16.97 Used – OCLC Number: 51948100 Excerpt: …V Represents less than 50 vehicles or. 05 SOURCES FOR MORE INFORMATION percent. More information about the scope, coverage, classifica-X Not applicable. tion system, data items, and publications for each of the Y Disclosure withheld because of insufficient economic censuses and related surveys is published in the coverage of merchandise lines. Guide to the 1997 Economic Census and Related Statistics Z Less than half the unit shown. at www.census.gov / eco

2-Meal Pet Feeder $31.99 With our 2-meal feeder you can manage your pet???s diet even when you???re not at home. This convenient system allows you to set the timer for each meal up to 48 hours in advance. Each section can hold a portion size equal to 1.5 cups. You can rest assured that your furry pal will get the portion he needs ??? at the time he needs it.Features:(2) 1.5-cup portion sectionsSet meals any time up to 48 hours in advance Appropriate for wet or dry foodDishwasher-safe food traysRequires one AA batteryBattery lasts up to 12 months

2-Pack Simply Wild Chicken & Brown Rice for Adult Dogs (52 lbs) $85.09 Simply Wild goes great with Syner-G Food Enzymes Simply Wild Food Chicken & Brown Rice formula for adult dogs is formulated with ingredients chosen specifically to help them maintain their well-being and overall health. This all-natural, holistic recipe contains a blend of vitamins, minerals and antioxidants. Omega Fatty Acids for healthy skin and coats, Glucosamine for strong joints and Probiotics for maximum nutrient absorption and digestion. Our recipe contains no chicken or poultry by-product meals, artificial preservatives or colors. Pets have been going Simply Wild over this pet recipe, so get your bag today and let your pet start enjoying this scrumptious food! Help work against the negative impact of some environmental toxins Balanced Holistic Diet for Adult Dogs Chicken, Brown Rice & Oats Recipe With Live Microbial Cultures All-Natural Pet Food Contains no meat by-products, wheat, soy or corn No Artificial Preservatives or Flavors Help strengthen a dog’s immune system You probably do not have the Flash Player installed for your browser or the video files are misplaced on the server! All food is shipped ground delivery. Please allow 7 to 12 days for your delivery to arrive. Please note, we do not ship pet food internationally. For more shipping info click here.

2010 Complete Dog Food Reference Guide $82.06 New – What is the best food to feed your dog? Puppy? Large Breed? Small Breed? Performance? Light? Senior? Freeze-Dried Raw? Skin & Coat Formula? Vegetarian? High Protein? Grain-Free? Organic? Prescription Diet? With more than 1,000 different dog foods to choose from, it can be very difficult to choose the right one for your canine companion. Dog food labels can also be confusing, overwhelming, and sometimes misleading.This is the complete reference guide that includes the nutritional inform

2010 Complete Dog Food Reference Guide $82.06 New – What is the best food to feed your dog? Puppy? Large Breed? Small Breed? Performance? Light? Senior? Freeze-Dried Raw? Skin & Coat Formula? Vegetarian? High Protein? Grain-Free? Organic? Prescription Diet? With more than 1,000 different dog foods to choose from, it can be very difficult to choose the right one for your canine companion. Dog food labels can also be confusing, overwhelming, and sometimes misleading.This is the complete reference guide that includes the nutritional inform

2010 Complete Dog Food Reference Guide $75.54 Used – What is the best food to feed your dog? Puppy? Large Breed? Small Breed? Performance? Light? Senior? Freeze-Dried Raw? Skin & Coat Formula? Vegetarian? High Protein? Grain-Free? Organic? Prescription Diet? With more than 1,000 different dog foods to choose from, it can be very difficult to choose the right one for your canine companion. Dog food labels can also be confusing, overwhelming, and sometimes misleading.This is the complete reference guide that includes the nutritional infor

2010 Complete Dog Food Reference Guide $75.54 Used – What is the best food to feed your dog? Puppy? Large Breed? Small Breed? Performance? Light? Senior? Freeze-Dried Raw? Skin & Coat Formula? Vegetarian? High Protein? Grain-Free? Organic? Prescription Diet? With more than 1,000 different dog foods to choose from, it can be very difficult to choose the right one for your canine companion. Dog food labels can also be confusing, overwhelming, and sometimes misleading.This is the complete reference guide that includes the nutritional infor

202 Pets’ Peeves: Cats and Dogs Speak Out on Pesky Human Behavior $5.05 New – Even the fairest feline fancier or most delightful dog doter can unwittingly push their pet’s buttons and drive their furry friends up a wall. Now, finally, here is a book that addresses what dog and cat lovers really need to know to please their cherished pets. 202 PETS’ PEEVES explores how even the coolest cat and friendliest dog can become peeved when subjected to annoyances. based on her research at the country’s top pet-food companies, veterinary colleges, and pet-product companies, a

21st Century Alaska Wild Salmon Oil Softchews for Dogs $14.99 Help your canine companion’s coat stay glossy and skin stay healthy by adding these 21st Century Alaska Wild Salmon Oil Softchews for Dogs to his or her diet. Formulated with salmon oil to provide a natural source of omega-3 fatty acids, the softgels deliver the nourishment your dog needs to stay healthy. For dogs Provides natural omega-3 fatty acids to help keep your dog’s skin and coat healthy Feed 1 softgel per 20 lb. of body weight daily Ingredients: salmon oil, gelatin, glycerin and purified water Guaranteed Analysis: Crude Fat (min) 60%, Salmon Oil* 1,000mg, Eicopsapentaenoic Acid (EPA) (Omega-3*) 75mg, Docosahexaenoic Acid (DHA) (Omega-3*) 90mg *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles. For animal use only. Keep out of reach of children and animals. In case of accidental overdose, contact a health professional immediately. Do not use if product appears to be tampered with or if the seal is broken. Store product in a cool, dry place; avoid temperatures above 86?F. Available in a 90-count package

21st Century Healthy Skin & Coat Supplement – Level 1 $7.99 A dog having a dull, lifeless coat and itchy, irritated skin is uncomfortable and potentially harmful to the dog if left untreated. Healthy Skin & Coat dog supplement contains a special blend of nutrients specifically blended to address the nutritional needs that contribute to a dog’s shiny, lustrous coat and healthy, smooth skin. Without health skin and coat, pets are at risk for numerous medical problems. Health Skin and Coat for dogs provides essential nutrients, vitamins and minerals to help your pet’s skin and coat health. Ingredients: Liver Meal, Dried Whey, Dicalcium Phosphate, Stearic Acid, Cellulose, dl Alpha Tocopheryl Acetate, Dried Milk, Flax Plant Product, Calcium Carbonate, Zinc Gluconate, Brewers Dried Yeast, Fish Protein Concentrate, Magnesium Stearate, Potassium Chloride, Silicon Dioxide, Safflower Oil, Ascorbic Acid, Natural Flavor, Magnesium Silicate, Vitamin A Acetate, Pyridoxine Hydrochloride, Riboflavin, d-Calcium Pantothenate, Copper Oxide, Vitamin D3 Supplement, Vitamin B12 Supplement Guaranteed Analysis (per Tablet): Crude Protein (min.) 35.0%, Crude Fat (min.) 5.0%, Crude Fiber (max.) 5.5%, Moisture (max.) 6.0%. Additives: Calcium (min.) 2.0%; (max.) 3.0%, Phosphorus (min.) 2.0%, Potassium (min.) 0.6%, Sodium (min.) 0.3% Chloride (min.) 0.5%, Magnesium (min.) 0.04%, Zinc (5 mg), Copper (0.2 mg), Vitamin A (1500 IU), Vitamin D (75 IU), Vitamin E (50 IU), Riboflavin (1 mg), Pantothenic Acid (0.5 mg), Pyridoxine (1 mg), Vitamin B12 (0.5 mcg), Ascorbic Acid (Vitamin C)* – 10 mg. * Not recognized as an essential nutrient by the AAFCO Dog Food Nutrition Profiles. Suggested Use: (Offer before regular feeding) Up to 10 lbs. One half (&frac12) chewable daily, 10-20 lbs. One (1) chewable daily. One (1) chewable per 20 lbs. body weight daily. Do not use if product appears to be tampered with or seal is broken. Store product in cool, dry place. Avoid temperatu

21st Century Healthy Skin and Coat Supplement – Level 2 $14.99 A dog having a dull, lifeless coat and itchy, irritated skin is uncomfortable and potentially harmful to the dog if left untreated. Healthy Skin and Coat supplement for dogs contains a special blend of nutrients specifically blended to address the nutritional needs that contribute to a dog’s shiny, lustrous coat and healthy, smooth skin. Without a healthy skin and coat, pets are at risk for numerous medical problems. Healthy Skin and Coat for dogs provides essential nutrients, vitamins and minerals that work to promote healthy skin and a shiny, lustrous coat. Guaranteed Analysis (per softgel): Vitamin A (min) 400 IU, Vitamin D3 (min) 100 IU, Vitamin E (min) 4 IU, Eicosapentaenoic Acid (EPA)* (min) 180 mg, Docosahexaenoic Acid (DHA)* 120 mg. * Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles. Ingredients: Fish oils (source of omega-3 fatty acids), gelatin, glycerin, water, dl-alpha tocopheryl acetate (source of vitamin e), vitamin a palmitate, vitamin d3. Suggested Use: One softgel per 10 lbs daily. Made in the USA.

21st Century Healthy Skin and Coat Supplement – Level 3 $13.99 A dog having a dull, lifeless coat and itchy, irritated skin is uncomfortable and potentially harmful to the dog if left untreated. Healthy Skin and Coat supplement for dogs contains a special blend of nutrients specifically blended to address the nutritional needs that contribute to a dog’s shiny, lustrous coat and healthy, smooth skin. Without a healthy skin and coat, pets are at risk for numerous medical problems. Healthy Skin and Coat for dogs provides essential nutrients, vitamins and minerals that work to promote healthy skin and a shiny, lustrous coat. Guaranteed Analysis – Each 6 mL (full teaspoon): Vitamin A (min) 1200 IU, Vitamin D3 (min) 300 IU, Vitamin E (min) 24 IU, Eicosapentaenoic Acid (EPA)* (min) 750 mg, Docosahexaenoic Acid (DHA)* 650 mg. * Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles. Ingredients: Fish oils (source of omega-3 fatty acids), dl-alpha tocopheryl acetate (source of vitamin e), vitamin a palmitate, vitamin d3. Suggested Use: 1/2 teaspoon for less than 10 lbs. daily 1 teaspoon per 20 lbs. above 10 lbs. daily Made in the USA.

21st Century Pet Chews Plus Supplement – Level 3 $34.99 Pet Chews Plus contain a higher concentration of important nutrients, including iron, which are beneficial to older dogs, ill or convalescing dogs and working dogs. Delicious, liver flavored chewable tablets can be fed before meals or as a treat anytime. Made in China. Ingredients: Liver Meal, Dicalcium Phosphate, Ascorbic Acid, Stearic Acid, Cellulose, Choline Bitarate, Sucrose, Silicon Dioxide, dl-Alpha Tocopheryl Acetate, Safflower Oil, Potassium Chloride, Magnesium Silicate. Magnesium Stearate, Ferrus Fumarate, Niacinamide, Vitamin A Acetate, Zinc Oxide, Magnesium Sulfate, Riboflavin, d-Calcium Pantothenate, Vitamine B12 Supplement, Copper Sulfate, Pyridoxine Hydrochloride, Thiamine Mononitrate, Vitamin K Supplement, Vitamin D3 Supplement, Potassium Iodide, Folic Acid, d-Biotine. Guaranteed Analysis per Tablet: Crude Protein (min.) 23.0% Crude Fat (min.) 4.0% Crude Fiber (max.) 4.0% Moisture (max.) 10.0% Additives: Calcium (min.) 5%; (max.) 6%, Phosphorus (min.) 5%, Potassium (min.) 0.7%, Sodium (min.) 0.3%, Chloride (min.) 0.5%, Magnesium (min.) 0.1%, Iron (3 mg), Copper (0.1 mg), Manganese (0.25 mg), Zinc (1.4 mg), Iodide (0.05 mg), Vitamin A (1,500 IU), Vitamin D (150 IU), Vitamin E (15 IU), Thiamine (0.24 mg), Riboflavin (0.65 mg), Niacin (3.4 mg), Pyridoxin (0.24 mg), Vitamin B12 (7 mcg), Choline (40 mg), Ascorbic Acid (Vitamin C)* – 120 mg. * Not Recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles. Suggested Use: Up to 10 lbs. One half (&frac12) chewable daily. 10-20 lbs. One (1) chewable daily.

21st Century Pet Chews Supplement – Level 2 $29.99 These tasty, liver flavored tablets pack a powerful nutritional punch. Contains a wide range of vitamins and minerals necessary for dog’s to maintain good health. Ingredients: Liver Meal, Dicalcium Phosphate, Sucrose, Ascorbic Acid, Stearic Acid, Cellulose, Safflower Oil, Corn Starch, Potassium Chloride, Magnesium Silicate, Niacinamide, Magnesium Oxide, Hydrolyzed Vegetable Protein, dI-Alpha Tocopheryl Acetate, Ferrous Fumarate, Magnesium Stearate, Vitamin A Acetate, Zinc Oxide, Riboflavin, Thiamine Mononitrate, Manganese Sulfate, Vitamin D3 Supplement, Copper Sulfate Monohydrate, Pyrodoxine Hydrochloride, Potassium Iodide, Vitamin B12 Supplement. Guaranteed Analysis: Crude Protein (min.) 23.0% Crude Fat (min.) 4.0% Crude Fiber (max.) 4.0% Moisture (max.) 10% Additives: Calcium (min.) 6.0%; (max.) 7.0%, Phosphorus (min.) 5.0%, Potassium (min.) 0.8%, Sodium (min.) 0.3%, Chloride (min.) 0.5%, Magnesium (min.) 0.2%, Iron (3 mg), Copper (0.1 mg), Manganese (0.25 mg), Zinc (1.5 mg), Iodine (0.05 mg), Vitamin A (1000 IU), Vitamin D (100 IU), Vitamin E (2 IU), Thiamine (0.8 mg), Riboflavin (1.0 mg), Niacin (10.0 mg), Pyridoxine (0.1 mg), Vitamin B12 (0.5 mcg), Ascorbic Acid (Vitamin C)* – 120 mg. * Not recognized as an essential nutrient by the AAFCO dog food nutrient profiles. Suggested Use: Up to 10 lbs.: One half (1/2) chewable daily 10-20 lbs.: One (1) chewable daily Caution: Do not use if product appears to be tampered with or seal is broken. Store product in cool, dry place. Avoid temperatures above 86 degrees F. For intermittent or supplemental feeding only. Keep out of reach of children and animals. Made in the USA.

21st Century Probiotics Digestive Support – Level 2 $12.99 This supplement is formulated with a large concentration of healthy bacteria that are effective in regulating digestion and supporting a healthy immune system. Perfect for dogs of all ages, Probiotics contains beneficial bacteria that help to regulate digestion for the health and well-being of your dog. Guaranteed Analysis (per capsule – all quantities are minimum unless otherwise stated) 1 billion CFU fermentation cultures of Lactobacillus Acidophilus, Lactobacillus Salivarius, Bifidobacterium Bifidum, Streptococcus Thermophilus* at the time of manufacture. *Not recognized as an essential ingredient by the AAFCO Dog Food Nutrient Profiles Ingredients: Dried whey, gelatin, cellulose, lactobacillus acidophilus, lactobacillus salivarius, bifidobacterium bifidum, streptococcus thermophilus, fructooligosaccharide, citrus pectin, magnesium stearate Suggested Use: One (1) capsule daily per 25 lbs. of body weight daily with food. Allow three to four weeks for best results. Caution: For use in dogs only. Do not administer to cattle or other ruminants. Made in the USA.

21st Century Professional Strength Fish Oil Softgels for Dogs $19.99 Treat your canine’s coat and skin to tender love and care by supplementing your dog’s diet with these 21st Century Professional Strength Fish Oil Softgels for Dogs. Rich in omega-3 fatty acids from fish oil, these softgels deliver the nourishment your dog needs to maintain a soft coat and healthy skin. For dogs Helps promote optimal skin and coat health Feed 1 softgel per 30 60 lb. of body weight daily Ingredients: fish oils (omega-3 fatty acids), gelatin, glycerin and water Guaranteed Analysis: Crude Fat (min) 50%, Eicopsapentaenoic Acid (EPA) (Omega-3*) 230 mg, Docosahexaenoic Acid (DHA) (Omega-3*) 170mg *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles. For animal use only. Keep out of reach of children and animals. In case of accidental overdose, contact a health professional immediately. Do not use if product appears to be tampered with or if the seal is broken. Store product in a cool, dry place; avoid temperatures above 86?F. Available in a 90-count package

21st Century Puppy Chews – Level 1 $12.99 These tablets pack a powerful nutritional punch and contain a wide range of vitamins and mineral puppies need for a great start to a long, healthy life. Help supplement your puppy’s diet with these tasty, liver flavored chews. Guaranteed Analysis: Crude Protein (min.) 23% Crude Fat (min.) 4% Crude Fiber (max.) 8% Moisture (max.) 10% Potassium 01% (10mcg) Magnesium 0.1% Iron 2mg Copper 25mcg Zinc 1mg Vitamin A 1000IU Vitamin D3 100IU Vitamin E 5IU Thiamine 1mg Riboflavin 1mg Niacin 8mg Pyridioxine 0.5mg Cyanocobalamin (Vit B12) 0.5mcg Phytonadione (Vit K1)* 2mcg Ascorbic Acid (Vit C)* 120mg Taurine* 2.3% *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles. Ingredients: Liver meal, dicalcium phosphate, stearic acid, dried molasses, ascorbic acid, cellulose, silicon dioxide, I-taurine, starch, magnesium silicate, magnesium stearate, safflower oil, sunflower oil, flax seed oil, dl alpha tocopheryl acetate, red raspberry extract, niacinamide, ferrous fumarate, magnesium oxide, vitamin A acetate, zinc oxide, thiamine mononitrate, riboflavin, pyridoxine hydrochloride, vitamin D3 supplement, phytonadione (vitamin K1), copper sulfte, cyanocobalamin, potassium chloride Suggested Use: One (1) tablet per 10 lbs. of body weight daily. Up to five (5) tablets daily. Caution: For animal use. In case of accidental overdose, contact a health professional immediately. Made in the USA.

21st Century Senior Chews Complete Multivitamin – Level 3 $9.99 These tablets pack a powerful nutritional punch and contain a wide range of vitamins and minerals your senior dog needs for healthy, happy golden years. Help supplement your dog’s diet with these tasty, liver flavored chews. Guaranteed Analysis per tablet: Crude Protein (min.) – 25% Crude Fat (min.) – 5% Crude Fiber (max.) – 11% Moisture (max.) – 10% Magnesium – 0.6% Iron – 4mg Copper – 4mcg Manganese – 1mg Zinc – 2mg Iodine 5mcg Selenium – 5mcg Vitamin A – 1500IU Vitamin D – 75IU Vitamin E (dl Alpha Tocopheryl Acetate) – 25IU Thiamine – 8mg Riboflavin – 4mg Panthothenic Acid – 7mg Niacin – 3mg Niacinamide – 8mg Pyridioxine – 4mg Folic Acid – 20mcg Biotin – 3mcg Vitamin B12 – 3mcg Choline – 8mg Taurine* – 50mg Inositol* – 8mg Vitamin C (Ascorbic Acid)* – 50mg *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles. Ingredients: Liver meal, stearic acid, sucrose, cellulose, dl alpha tocopheryl acetate, silicon dioxide, ascorbic acid, l-taurine, natural flavoring, magnesium stearate, choline citartrate, magnesium oxide, ferrous fumarate, digestive enzymes (aspergillus niger, aspergillus oryzae), thiamine mononitrate, niacinamide, d-calcium panohenate, inositol, pyridoxine hydrochloride, grape seed extract, riboflavin, niacin, manganese sulfate, vitamin A acetate, zinc oxide, chromium amino acid chelate, selenium amino acid chelate, potassium iodide, cyanocobalamin (vitamin B12), biotin, vitamin D3 supplement, folic acid, copper sulfate Suggested Use: One (1) tablet per 20 lbs. of body weight daily. Caution: For animal use only. In case of accidental overdose, contact a health professional immediately. Made in the USA.

21st Century Shed-Less – Level 1 $9.99 p>Shed-Less is a supplement fortified with vegetable oils known to contain essential fatty acids to support the reduction of shedding and skin and coat health. Ingredients: Liver Meal, Dried Whey, d-Calcium Phosphate, Stearic Acid, Cellulose, Dried Milk, Magnesium Stearate, Flaxseed Oil, Sunflower Oil, Safflower Oil, Magnesium Silicate, Silicon Dioxide. Guaranteed Analysis: Crude Protein (min.) 35% Crude Fat (min.) 5.0% Crude Fiber (max.) 5.5% Moisture (max.) 10% Calcium (min.) 2.0%; (max.) 3.0% Phosphorus (min.) 2.0% Linoleic Acid* (Omega-3) 0.4% *Not recognized as an essential nutrient by the AAFCO dog food nutrient profiles. Directions For Use: Two (2) chewables per 20 lbs. body weight daily. Offer as a treat prior to regular meals. Allow four to six weeks for best results.

21st Century Shed-Less – Level 2 $13.99 Shed-Less is a supplement fortified with vegetable oils known to contain essential fatty acids to support the reduction of shedding and skin and coat health. Guaranteed Analysis per teaspoon: Linoleic Acid (soybean oil) – 47.9% Vitamin A – 324,244IU/kg Vitamin D3 – 25,792IU/kg Vitamin E – 2,500IU/kg Choline (Lecithin) – 258mg/kg Ingredients: Soybean oil, vitamin A palmitate, flax seed oil, lecithin, vitamin E tocopherl acetate, anise oil, beta carotene, annatto, cholesterol (vitamin D3), methylparaben Directions For Use: Mix with food or feed directly. Double the dose for the first five days if the skin is very dry. Adult dogs – 1 tsp per 20 lbs. of body weight. Puppies – 1 tsp per 10 lbs. of body weight. Pregnant and Nursing Dogs – 1 tsp per 10 lbs. of body weight. Caution: For animal use only. In case of accidental overdose, contact a health professional immediately. *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles Made in the USA.

21st Century Shed-Less Plus – Level 3 $17.99 Shed-Less is a supplement fortified with vegetable oils known to contain essential fatty acids to support the reduction of shedding and skin and coat health. Guaranteed Analysis (per teaspoon): Crude Protein min. – 1.04% Crude Fat min. – 79% Linolenic Acid (from soybean oil) min. per tsp – 1,800mg / min. per fl oz. – 10,645mg Linolenic Acid* (from soybean oil) min. per tsp – 290mg / min. per fl oz. – 1,715mg Vitamin A min. per tsp – 1,500IU / min. per fl oz. – 8,800IU Vitamin D3 min. per tsp – 120IU / min. per fl oz. – 700IU Vitamin E min. per tsp – 8IU / min. per fl oz. – 47IU Inositol* (from lecithin) min. per tsp – 1.0mg / min. per fl oz. – 6mg *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles Ingredients: Soybean oil, vitamin A palmitate, flax seed oil, lecithin, vitamin E tocopherl acetate, anise oil, beta carotene, annatto, cholesterol (vitamin D3), methylparaben Directions For Use: Shake well. Mix with food or feed directly. Double the dose for the first five days if the skin is very dry. Adult dogs – 1 tsp per 20 lbs. of body weight. Puppies – 1 tsp per 10 lbs. of body weight. Pregnant and Nursing Dogs – 1 tsp per 10 lbs. of body